Financial Marketing Planning Services

From the "New York Times bestselling author of "The Millionaire Next Door, the classic guide on how to market to the rich. Praise for "Marketing to the Affluent: "Dr. Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market."--Ken Catanella, Senior Vice President, Shearson Lehman Hutton "I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read."--W. Frank Bullock, Senior Vice President, Citizens and Southern Trust Company ""Marketing to the Affluent should be required reading for every professional in the securities industry. Dr. Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!"--Glenn M.

Primerica Financial Services - Primerica Financial Services (PFS) is the name of a division of Citigroup, which engages in direct marketing of financial services, notably term life insurance, mortgage refinancing, and investments through mutual funds.

Metropolitan West Financial LLC - Metropolitan West Financial is a diversified financial services holding company with interests in a variety of firms that provide financial advice and strategic planning, capital management, asset management, investment advice, and fixed-income portfolio management. The acquisitive firm provides its services to businesses and high-net-worth individuals in the US.

Financial planner - Financial planners are professionals who perform a variety of services for their clients. A few of these services are investing, insurance, tax strategies, and general retirement planning.

Marketing - The American Marketing Association suggests that Marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." Another definition, perhaps simpler and more universal, it the process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to another person's, society's or organization's value.

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