Legal Marketing Services

In this thoroughly revised and updated resource, the authors make complex professional marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing process -- from market analysis and service positioning to creating a promotion mix and implementing the marketing program -- with targeted advice for business, legal, design, and medical professions.

Using a straightforward rational-choice approach, Professor Ramseyer explores the impact that law had on various markets in Japanese history and the effect that those markets had on economic growth. In doing so, he applies an economic logic to markets in a different world in a different historical period with a different political regime and a different legal system. He looks hardest at those markets that have most often struck traditional observers as "exploitative" (e.g., the markets for indentured servants and for sexual services). Within those markets, he focuses on the way participants handled informational asymmetries in the contracting process. Ramseyer finds that Japanese courts generally defined important property rights clearly, and that Japanese markets generally protected an individual's control over his or her own labor. As a result, that the Japanese economy grew at relatively efficient levels follows directly from standard economic theory. He also concludes that the legal system usually promoted mutually advantageous deals, and that market participants (whether poor or rich, female or male) generally mitigated informational asymmetries shrewdly by contract. He finds no systematic evidence of either sex- or age-based exploitation.

Pre-paid legal services - Pre-paid legal services are individual or group legal plans in which members pay a monthly fee in exchange for access to a range of legal services on-call. Pre-paid legal plans are sometimes considered a form of insurance along the lines of auto insurance or health insurance but most pre-paid legal plans offer limited services for the monthly charge such as legal advice and consultation, review of contracts, having a lawyer write a letter on a client's ...

Legal Services Commission - The Legal Services Commission (LSC) is an executive non-departmental public body that is responsible for legal aid in England and Wales. It is sponsored by the Department for Constitutional Affairs and its work is overseen by an independent board of commissioners.

Services marketing - Services marketing is marketing based on relationship and value. It may be used to market a service or a product.

Legal Services Corporation - The Legal Services Corporation (LSC) is a private, non-profit corporation established by the United States Congress to seek to ensure equal access to justice under the law for all Americans by providing civil legal assistance to those who otherwise would be unable to afford it. The LSC was created in 1974 with bipartisan congressional sponsorship and the support of the Nixon administration, and is funded through congressional appropriation.

legalmarketingservices

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